It’s no surprise that Jennifer Lopez knows how to make jewelry look oh-so-good, but she really turns up the gorgeous factor in her new campaign for Tous.

The American Idol judge rocks a variety of ethnic gear accentuated by the sparkling jewels — not to mention some seriously sensual poses — in these exclusive photos, part of a series she recently shot for the 90-year-old Spanish company. Lopez was announced as the new face of Tous last month, chosen for her genuineness and charisma, according to the line’s president, Salvador Tous. “[She's] a great illustration of our brand.”